Latest Episodes
First Lite with Chase Millemann - Camo and Elk Legs
Chase Millemann shares the story of how First Lite's founders figured out a way to print camo patterns on merino wool, launch a brand and cultivate a community. You'll...
Franklin Building Supply with Rick Lierz - Dead quiet in the backseat
Rick Lierz shares the story of how his dad and a friend started Franklin Building Supply back in 1976. Among their dreams, none included ever having any kids in the bu...
Norco with Nicole Kissler - Suitcases for Graduation
Nicole Kissler, CEO of Norco, shares the story of how she realized her childhood dreams to come back and work for the family business headquartered in Boise, Idaho. Fr...
Eberlestock with Greg Williams - Scabbards and Batwings
Greg Williams, CEO of Eberlestock, shares the story of how he found his way into the role of stewarding the legacy of Eberlestock. Since 1985, the founder, Glen Eberle...
The Jae Foundation with Jason Vickrey - The Korean Cowboy
Jason Vickrey, CEO of TitleOne, shares the story of devastating loss after one of his best friends, Jae Bob Bing, committed suicide and how he and others turned a shoc...
